Thursday, October 8, 2009

Pretty in Pink

South Korea is celebrating Breast Cancer Awareness Month in a unique way..

The Korean Breast Cancer Society and GM Daewoo have teamed up to promote breast cancer awareness for the month of October 2009. The Cheonggye Stream (청계천), a river and recreational area that runs through the middle of downtown Seoul, has been decorated with pink umbrellas and balloons while GM Daewoo even came up with a pink Matiz Creative to showcase throughout the week! 


  1. i am absolutely loving the umbrellas + balloons. so whimsical and pretty! great way to create awareness :)

  2. This seems a very unique way of creating awareness about breast cancer! Nice photos!

    - Pixellicious Photos