South Korea is celebrating Breast Cancer Awareness Month in a unique way..
The Korean Breast Cancer Society and GM Daewoo have teamed up to promote breast cancer awareness for the month of October 2009. The Cheonggye Stream (청계천), a river and recreational area that runs through the middle of downtown Seoul, has been decorated with pink umbrellas and balloons while GM Daewoo even came up with a pink Matiz Creative to showcase throughout the week!
